Azione Unlimited, the education and buying group for custom retailers and integrators, welcomed Deezer as its latest vendor member, the group announced in a statement on Monday. Azione said with the growing popularity of music streaming, it wanted to partner with a leader in the space. It chose Deezer Elite, which has the largest catalogue of music in the world with 40 million tracks (85 percent of which are in FLAC).
The partnership provides “another easy revenue source for dealers” and will also allow them to offer streaming services at discounted price to their customers, Azione explained.
“Deezer is very excited to join the Azione group,” Michael Gleason, GM Sales Channels at Deezer, said in a statement. “We believe that Azione is a brand builder and with their partnership will help drive Deezer’s lossless services to their customers for the best possible listening experience. Deezer is the only streaming company that monetizes the music streaming services through the dealer channel. With the addition of this strong group we believe we can help Azione dealers maximize their customers value proposition while increasing our market share to this key demographic.”
Richard Glikes, president of Azione Unlimited added, “One of the great things about this business is the friendships that develop over the years. Michael Gleason and I have had business dealings and have been friends for over 25 years. I am thrilled to partner with him to deliver high performance music that adds to the gear we install.”