Seduction Via Projection
The Empress Joséphine, one of history’s master seductresses, once ordered her decorators to fashion a bedroom in the manner of a luxurious military tent so that Napoleon might feel the excitement of his many field campaigns right
at home. The ploy got rave reviews from her general, earning Joséphine love letters full of phrases like, “the memory of last night’s
intoxicating pleasures has left no rest to my senses.”
Flash-forward 200 years to the floor of the Philadelphia Home Show, where Dave Gilbert, Vice President of custom retail operation, Hi-Fi Sales, and his staff recently spent an entire day constructing
a luxurious royal blue velvet tent of their own.
“We call it the opium den,” laughed Gilbert, sliding his hand along the gold tassel-trimmed “doorway” of the show floor fort. “I added this red carpet at the entrance.”
Gilbert, who hasn’t exhibited at a home show in over a decade, decided to buy a plot at the Pennsylvania Convention Center this year to seduce potential customers with one product in particular: Epson’s highly-developed audio + video projection system, the Ensemble HD.
Though it was nearly pitch-black inside the heavily draped demonstration tent, there was no hiding the sound of the featured product. The Ensemble HD’s audio components—an Atlantic Technology 5.1 surround sound system complete with a 10-inch subwoofer—boomed from the tent so brazenly that Gilbert’s show floor neighbors asked him, “Is it going to be that loud all day?”
Little kids, recognizing the soundtrack from “Cars,” tried to sneak peeks into the tent, and adults too, like Philadelphia bartender Diane Grill, were drawn in to settle themselves in a lush home theater chair and watch a clip or two on the Ensemble HD’s 100-inch screen.
“We have a high definition projector at the bar where I work, so I knew they could be clear as anything,” said Grill, who was walking through the Home Show with her mother. “But I had no idea you could get one of these for your home.”