DaVinci Group Hits Dealer Support Milestone, Issues 100th Program Credit
The DaVinci Group is doing something pretty interesting for integrators. In a day and age of warranties, it is damn near impossible to sell a product without one. And not just any warranty, an airtight warranty that gets a brand new product back into the clients home, without paying one extra penny.
Great for the consumers, an even better opportunity (if they never need to use it), but an absolute pain point when profits eroded whenever they had to roll a truck to a client’s home in order to swap out a speaker being returned for a warranty exchange.
So why not make a warranty (of sorts) for dealers?
Although the client would get the new speaker for free under the warranty, the integrator often has to eat the cost of rolling the truck to effect the exchange. This reality starts minimizing the dealer’s profit on the sale and installation of that speaker.
TDG management, who all have an extensive experience in the custom integration community, decided that the industry’s standard operating procedure for the issue of product exchanges was not only costly to integrators, it was also unfair. TDG decided to do something about it – and the WarrantyPlus program was born.
“The DaVinci Group’s success is directly tied to the success of our integrators’,” said Jeff Francisco, President and CEO of The DaVinci Group, Inc. “Many brands will say they back their products with warranty programs but fall short whenever the situation actually arises. The point of our WarrantyPlus program is to ‘walk the walk’ when it comes to exceptional dealer support. It’s not often when one of our dealers will experience the need to swap out a TDG speaker, but when that need arises, I want that dealer to feel completely confident that TDG stands 100% behind our product and our integrators, offering them an allowance that reduces their cost of executing the swap and protects their profit on the sale of that TDG speaker.”
The DaVinci Group claims they are the first to offer this sort of support program. Over the last three years, the company of has shipped "hundreds of thousands" of speakers and, for better or for worse, only had to issue 100 credits to its dealers.
However, the key to the success of TDG’s WarrantyPlus program is that it provides dealers with absolute peace of mind when choosing which products to install in their most important installations. Not only is it very unlikely an issue will arise, but if it does, the company will jump into action to immediately resolve the situation with an instant replacement…and an instant credit. WarrantyPlus means the dealer can stay focused on the most important thing – taking care of the client with no fear of taking a hit to profits in the process.