D&H Distributing said it is now carrying Superna’s Ethernet-based home automation control systems. The products, priced “economically,” can be used in any home with an IP network.
Included in Superna’s line are control boxes and touchscreen displays that “manage media and entertainment functions, facilitate distributed audio and video, and control ancillary electronics and devices throughout the home, from lighting to PCs to appliances,” said a press release. In addition to the touchscreens, any PC, PDA or television can provide an interface to the system.
“The product is an easy sell to homeowners, since it’s essentially self-installable,” said Dan Schwab, D&H’s vice president of marketing. “It has a terrific potential for add-on revenues without a labor-intensive installation. A system like this makes home automation more painless and simple, which helps to demystify the process and debunk misconceptions about technology in the home. Superna’s technology brings the digital home closer to how the general public has always imagined an automated residence should function: smoothly, comprehensively and with the touch of a screen. That’s a powerful sales pitch. This kind of technology makes the total digital lifestyle we’ve been talking about a more practical reality for the everyday consumer.”
“We’re excited to be aligned with D&H as a partner, since the company has a fine reputation for driving new technologies in the market,” said Avi Rosenthal, Superna’s vice president of sales and marketing. “Their loyal base of IT professionals takes the distributor’s advice when it comes which products will provide the best opportunities, and Superna will deliver on that value proposition.”