CustomRetailer is Now Technology Integrator
What’s in a Name? A lot!
Celebrating our 10th anniversary in 2012, the dedicated editorial team at CustomRetailer taps into our industry connections to pass along the trends, opportunities and winning strategies that fuel business growth. That’s who we are and what we do and our new name reflects that reality. CustomRetailer has been rebranded Technology Integrator with the April, 2013 issue. You will find us every business day in Technology Integrator Daily and online at www.technologyintegrator.net
Back in the day, CustomRetailer was the perfect choice for the name of the magazine that provides business strategy for the custom electronics professional. Today, those words mean something completely different. The custom integrator is customizing installations yet their role has expanded to integrating all technology throughout the home or small business. They have established processes that enable the business to operate efficiently and effectively, tweaking each project with customizable options. And they are the experts that embrace the adage own the network, own the customer.
There are endless advantages to a retail experience whether you call it a design studio, showroom, experience center or a store. But today, the word retailer conjures up a whole different environment and does not reflect the breadth of our audience of installers, integrators and service professionals that qualify to receive the magazine in print and electronically. Our manufacturer partners in the industry tell us that the blurring of specialty retail and custom installation in the residential, commercial and home security market segments is rampant and the need for addressing all aspects of the business model equation is even greater than when we first launched in 2002.
We want you to “Follow the Money”, so it’s crucial that our core columns, departments and features are focused on the new locations of the ever shifting profit markets. Topics include home networking, traditional and cyber security, recurring revenue, financial planning and P&L diagnostics: All written with the goal of helping you make money. We also update you on education and training, business management, marketing and merchandising by the most accomplished experts in their respective fields.
Learn from the folks in the trenches with case studies and reader surveys that address best practices in core areas of growing your business such as customer service, project management, employee compensation and human resources. Additional surveys measure products and services that produce revenue, grow the business and make our readers money.
Technology Integrator will continue to be the preeminent business strategy magazine for the residential and the crossing over to commercial and security electronics integration professionals. Our history is rich and our future is bright. Setting the stage for the next decade, join us in celebrating a new name for the must-read business content that grows your bottom line.