Case Study: Digital Signage and the Visual Environment
Digital signage and the commercial environment are only getting stronger. This is evidenced by the findings at this year’s ISE show in Europe and the growth of digital signage expos and trade fairs.
Digital signage in financial, gaming, retail, sports venues and transportation hubs is the norm. One company that has enjoyed success in this arena is Planar, with a string of high-profile placement in commercial installations in recent years. Here are a few examples:
One such installation is right in the middle of Tinseltown. Housed in the historic Hollywood Theater—built in 1938—the Guinness World of Records Museum is a Hollywood Boulevard mainstay. Each year, the museum attracts thousands of visitors, who delight in seeing life-sized depictions and exhibits about of the world’s famous and not-so-famous.
Since the museum sits amidst the many tourist attractions, its owners decided that a state-of-the-art video wall would call attention to the museum and entice visitors into its unique world of facts and firsts. The owners chose the Planar Clarity Matrix LCD Video Wall System for a number of reasons, including its ability to realistically display virtual avatars that mirror the actions of visitors, giving them a sense of participation and creating a memorable interactive experience.
The wall was installed in June 2010 by A/V systems integrator Electrosonic; Los Angeles-based Electroland created the content and the interactive experience. The wall, which is four panels wide and three high, grabs the attention of patrons and passersby from its street-level position in the museum’s entry. The content is driven by public participation, so it is always changing and thus continually attracts attention and interest.
Of course, the commercial environment relies on more than just the images to inform, educate and excite. Said Electrosonic’s Ramzi Shakra, “We see commercial A/V systems challenged by the rapid advances in consumer technology. The sound system has to be more immersive and the displays bigger and brighter. At the same time commercial systems, unlike residential, have to be designed to survive the longer operating hours they are in use rather than what is employed in a typical home installation.