CTA and Safe Kids Worldwide gear up for TV Safety Day
The days and weeks leading up to the National Football League’s biggest game of the year are crucial in the consumer electronics industry. This time of year, retailers and manufacturers of those large screens that consumers use to actually watch the Super Bowl mark those products down in a major way. And, as we already know, consumers are very much willing to open their wallets during the first weeks of the year as they look to make that big screen purchase.
So, with all of the attention on TV sales, and as more than 100 million viewers prepare to gather around those large living room centerpieces, the Consumer Technology Association and Safe Kids Worldwide want to take this opportunity to preach a little safety.
The organizations have declared February 6 (the day before the Big Game) as National TV Safety Day. CTA and Safe Kids Worldwide plan to use the day to raise awareness around TV tip-overs—every three weeks in the U.S. a child dies from a TV flipping over, according to the groups—and to educate parents and caregivers about securing their TVs and removing unwanted TVs from the home and recycling them.
CTA said that Best Buy and SANUS are supporting the campaign.
"Our industry takes TV safety seriously. We strongly encourage everyone to remove [older, heavy box-style] CRTs from their homes and use a responsible recycler in their communities," Gary Shapiro, president and CEO of CTA, said in a statement. "While TVs have evolved to thinner, lighter, flat screen displays, a new CTA survey reports 34 percent of U.S. households still have at least one heavy CRT TV in their home. While this figure is down year-over-year, there are still close to five billions pounds of CRTs sitting in American homes."
A recent study by the Consumer Products Safety Commission estimated that a CRT TV can fall from an average-size dresser and create an impact force of up to 12,000 pounds. And according to Safe Kids data, children under the age of 5 are at the highest risk and account for most of the TV tip-over injuries. About half of all TV and furniture tip-over incidents occur in a bedroom, the groups said.