Insight: Survey Results
What are best practices, neat ideas; and what products are custom retailers selling? Are these products Audio/Video? Are these products Security Systems? If the products selling are security related, what are the specifics? These questions are the focus of this CustomRetailer survey.
In the past few months, we have found that selling more products and services to fewer customers can maintain revenues and even grow revenues. Security products are certainly one of these areas of growth for custom retailers. In conversations with many dealers, security has proved profitable, both short term and long term. The recurring revenue generated by selling central station services to your client is great for cash flow and keeps you in contact with your customers.
The results of the survey will allow us to look at both what custom retailers are selling and what is making them profit. What brands are generating the volume and how does the volume correlate to the top profit producers. Additionally, we ask some very specific questions on how security sales fit into this revenue and profit picture for our dealers. For those dealers selling security, are the profits higher or lower than other product sales. How are they buying security…through distribution or direct?
When the survey results are published, you can compare what you are doing to the broad base of dealers that respond to the
survey and maybe, just maybe, it will give you some ideas for your business. As I always say…..Knowledge is Good.
CustomRetailer is conducting the following survey using Zoomerang, a nationally recognized survey company, to compile the results. If you agree to participate, you are assured of the confidentiality of your responses since we will see only the data not the providers of the information. We will share the results of this survey in a future issue.