Creating the Ultimate Customer Relationship
It starts with a healthy and focused You… and it builds out from there.
By Dave Donald and Jeremy Burkhardt
The motocross rider revs his engine, pops the clutch, dirt flies off the back tire and he heads for the ramp. He spots the landing and pulls the bike over his head and does a back flip. Oh yeah, that's right—back flipping a 200-pound motorcycle over 60 feet in the air and landing exactly where he intended to land 80 feet later.
Was it easy? No. Did he get hurt this time? No. But on the road to this success over the years, many bones were broken and much pain was felt. Now, however, spotting the landing is just as easy as doing the flip.
The reason: dedication and practice, as well as accepting the fact that through pain and practice comes great pleasure.
The key, for the motocross rider and the C-business alike, is to stand in with the courage of a lion through the learning process and visualize where you want to go.
Seems like a simple prospect until the rigors of a frantic business day pull you in all the wrong directions. But the majority of successful business owners know what got them there. Hard work, previous crashes, determination and a hardcore attitude of ultimate customer service provided to every single client—these are the cornerstones of any great business.
Do You Have Attitude?
The first and most important element of any dealer/client interaction is attitude. What level of enthusiasm, excitement and passion do you display when dealing with a customer? It's easy to pump yourself up when the dollar signs are so huge they block out the sun, but how motivated are you to truly impress a potential customer when his or her commitment is in doubt, or the money the prospect flashes is less than impressive?