Philips said its 2007 lineup of Ambilight LCD flat-panel TVs, ranging from 32-inch through 52-inch screen sizes, has been “green-tweaked” with LED technology.
The company has converted the means of achieving Ambilight’s unique halo effect, which rings the screen, from CCFL to more energy-efficient LED lighting. In addition, the Ambilight effect now can be switched on independently of the television for a night-light effect.
The new Ambilight sets also feature a 6,500-degree Kelvin temperature setting for static, cool backlighting.
The move from CCFL to LED on the Ambilights is but one element of Philips’ corporate environmental policy, which is being trumpeted with a “Green Tick” logo on packaging to help consumers identify “green-friendly” products. Even Philips’ packaging is getting greener, said Philips Consumer Electronics North America President Stewart Muller; for example, he said, there has been a 41 percent reduction in product packaging materials for 42-inch Philips 2007 LCD TVs over 2006.
It also takes a bit more green—from the consumer—to purchase an Ambilight-endowed model versus a normal Philips LCD TV. The cost for a 42-inch with Ambilight is $1,799; without, it’s $1,599, said Philips’ national training manager, John Morog.
Muller says currently available 1,080p 42-inch and new 47-inch and 52-inch 1,080p sets due out in August and September, respectively, contain circuitry befitting the 1,080p buzzword. “A 1,080p panel does nothing for consumers without the proper processing,” he said. Philips’ answer: its Perfect Pixel HD engine, which it said cuts down on motion blur from any source, including standard-definition TV. Across the board, Philips’ 1,080p models support several refresh rates, “from 24 Hz for Blu-ray, to 30 Hz for PC connectivity, to 60Hz for high-definition gaming content,” said Muller. The top-line 47-inch and 52-inch sets also offer 120Hz refresh rates and four-millisecond response time ($2,799 and $3,799, respectively).
Marketed as a complement to the Ambilight line is the 5-inch-thick Ambisound HTS8100 SoundBar 5.1-channel surround sound system, which mounts beneath the set. It features a built-in DVD player, amplifier and HDMI connectivity along with high-def video upconversion capability.