Core Brands, Nortek Security & Control Announce Massive Merger
In a pretty massive move for the smart home and security market, Core Brands LLC and Nortek Security & Control (NSC) announced a strategic merger that will combine to of the industry leaders in the connected space. The companies said they will pull together their resources to “lead the smart home and security markets” with a suite of connected solutions and business programs that will create “meaningful opportunities” for both dealers and distributors.
In a joint statement, they announced that the combined company—now operating as NSC—is still headed by President Mike O’Neal and will remain dedicated to “developing and manufacturing the control, security, access, entertainment, and personal digital health solutions” that drive the connected home experience.
The new NSC is anchored by the 2GIG security and ELAN control platforms, which will likely only continue to further integrate with one another. The company will also be able to offer current and future partners an expanded range of solutions to meet their customers’ needs.
“The combination of NSC and Core Brands helps us serve our customers with an unparalleled suite of solutions for the residential and commercial control, security, entertainment, access and personal wellness markets,” O’Neal said in a statement. “[Core Brands President] Joe Roberts and I share a strong commitment to our customers, which will guide the innovation we develop into our products, services, and programs.”
In the new company, Roberts will now serve as the executive vice president of marketing and innovation. In that role, he will be responsible for driving product vision across the new company.
“The market is demanding a broader range of solutions that work better together across product categories, and this is a major focus of our innovation,” he said in the statement. “In particular, our 2GIG and ELAN integration create opportunities that perfectly address the connected smart home market and the evolving needs of our customers.”
The company will highlight its latest connected home, security, and personal wellness products at CES 2018. Their booth (#40921) will be located in the Sands Expo Center.