Core Brands Launches Flagship Dealer Program
Core Brands has launched the ELAN Flagship Program, an initiative designed to benefit both dealers and their customers when Core Brands audio and power products are integrated into “Flagship Certified” ELAN systems.
A Flagship-certified system is comprised of any ELAN control system using a certified system design that meets minimum product requirements including an ELAN controller, touch panel and gHR200 remote, plus an ELAN, SpeakerCraft or Niles MRAV chassis, speakers and a subwoofer from SpeakerCraft, Niles or Sunfire, and power management by Panamax or Furman.
“Our ultimate goal was to build a tighter bond between dealers and their customers while delivering Flagship benefits to both,” said Core Brands Vice President of Business Development Joe Lautner. “For dealers, ELAN Flagship includes direct access to our design team to ensure that they create the best possible solutions for their customers. ELAN is an exceptionally homeowner-friendly system, and a certified Flagship system elevates this award-winning experience with even higher performance, reliability, simplicity and enjoyment. Our control, audio, video and power management solutions are designed to work best together, so ELAN Flagship systems deliver maximum performance and maximum confidence, with a full 5-year warranty on Flagship products.”
Once the system is certified, the warranty for all eligible products is increased to five years, giving customers maximum confidence in their investment.
Lautner concluded, “The program is changing the conversations our dealers have with potential customers in a very positive way. The customer gets not only an elevated system performance, but added peace-of-mind from the certification and extended warranty. For the ELAN dealer, it means we are standing behind them 100%, plus their multi-brand purchases all count toward their Dealer Rewards status level and quarterly VIR.”