Core Brands adds Gefen
The core of Core Brands just got bigger.
Core Brands and Gefen, both already under the Nortek banner, have intensified their relationship. The companies say Gefen will now "join the Core Brands family" and that the move will "strengthen the synergies that already exist between the two organizations."
“As a leader in digital connectivity and innovator of A/V signal processing solutions for commercial and residential applications, Gefen is a natural addition to the existing portfolio of Core Brands solutions,” said Core Brands President Joe Roberts in a press release. “Backed by an incredible heritage of groundbreaking practical innovation, Gefen provides intuitive connectivity products and solutions that bridge the gap between rapidly advancing technology and real-world applications... The incorporation of Gefen into the Core Brands family is going to expand the range of options we offer our customers and make it easier for them to transact more of their business through a single solutions provider.”
“Our two companies know each other well and complement one another in many important ways – both in terms of key industry verticals and common sales partners," said Gefen President Tony Dowzall. "This really is a perfect fit of philosophies, culture and values that are focused on a shared mission — delighting our customers with exceptional service and solutions.”