In the latest hopeful attempt to take home automation and control mainstream—or, at least, a bit further downmarket from its pure premium custom roots—home control vendor Control4 announced a strategic partnership with the Progressive Retailers Organization (PRO Group), an 18 member electronics retail buying group with aggregate sales volumes of $2.5 billion. Control4’s entire product line is now available to PRO members.
The PRO Group members are prominent regional and online specialty A/V retailers: Abt Electronics, Anderson’s, Bjorn’s Audio/Video, Car Toys, Crutchfield, Electronics Expo, Flanner’s Home Entertainment, Harvey Electronics, Home Theater Store, Huppin’s/OneCall, Ken Crane’s, ListenUp, MyerEmco, Ovation Audio/Video, 6th Avenue Electronics, Stereo Advantage, Tweeter Home Entertainment Group and Vann’s of Montana.
“We are excited about our relationship with Control4, as our members were looking for a core partner in this category,” said PRO Executive Director David Workman. “Control4’s innovative home control and automation products and leadership in the industry will help educate our members and ensure shared success in the market.”
“PRO Group is an excellent partner for us,” said James Arnold, Control4’s senior vice president of sales. “By teaming with the PRO Group, we continue to make whole-home control and automation widely accessible to many more consumers.”