Connected Home Display at Nationwide PrimeTime Event Brings it All Together
Last time around, it was the introduction of an HTSN home theater experience center that caught our eye at a Nationwide PrimeTime event. In that setup, which was brought back to Orlando this week, multiple vendors worked together to create a model home theater demo right on the show floor, including a screen, surround sound speakers, a projector, furniture, and more. It was a unique way for Nationwide vendors to come together to showcase how their products could be utilized in a single setting.
PrimeTime in Orlando went a step further in the collaboration department, and it had a more DIY kind of feel to it. Nationwide, together with partners including Google/Nest, Whirlpool, LG, Samsung, and others, all contributed product to a connected home experience center that, for all intents and purposes, looked like a mini home on the PrimeTime show floor.
During a press conference prior to the official opening of PrimeTime, consumer electronics channel manager Doug Wrede acknowledged that products in the connected home category have unrealized growth potential at retail. But that is set to change in the near future as more and more DIY solutions enter the market and consumers start adopting the technology at a higher rate.
One statistic that stands out from Wrede’s presentation is that more than 40 percent of shoppers who purchase a smart home product will return to add on to their new smart home setup within the first three weeks of that initial purchase. That’s all the more reason for retailers to capitalize on interested consumers while they’re in their store looking at this product. One way they can do that is by having a smart home demo area that accomplishes exactly what the Nationwide booth was able to do, and that’s to educate the consumer quickly and engage them in interactive demos that allow them to experience what it would be like to have those very products set up in their own home.
The Nationwide PrimeTime Connected Home area on show floor did this by dividing the area up into several unique mini-displays within the booth. There was an entryway that displayed a smart doorbell, a living room area with a smart TV, security cameras, streaming audio, and a smart speaker, and a kitchen/laundry room area where passerby could experience the possibilities of connected appliances. All of this was brought together with Google Assistant.
“It’s all about showing how all of these different products can come together and work seamlessly for the end user,” a Google told me during a brief booth tour.
Education is key, and creating that kind of education—but also downright fun—kind of display in one’s retail showroom can have a tremendous impact on a retailer’s ability to sell smart home product to their customers.
Kudos to Nationwide for demoing how these products ought to be demoed.