Comcast Xfinity Home and Amazon talk IoT Strategy at CONNECTIONS Conference
Parks Associates held their CONNECTIONS conference this week with sessions and keynotes that examined the innovations, business models, and trends around the connected (or smart) home market. Among the highlights: two first-day keynote sessions from Daniel Herscovici, Senior Vice President and GM at Comcast Xfinity Home and David Isbitski, Chief Evangelist for Alexa and Echo at Amazon.
“Today’s average U.S. broadband household owns over eight connected CE devices, an increase from less than seven in 2013,” Stuart Sikes, President of Parks Associates, said in a statement. “CONNECTIONS attendees gained enormous insight today from Amazon and Comcast about how companies are capturing market share by embracing the next phase of the connected home.”
“Consumers want simple smart home solutions that provide peace of mind, modern lifestyle conveniences and easy-to-use services,” Herscovici said in the statement. “By redefining the connected home platform and determining how to best get it into consumer households, we can overcome adoption challenges and convert customers to true end-to-end solutions, services and experiences, such as Xfinity Home.”
Amazon’s Isbitski (left) delivered a keynote, titled “Acceleration Smart Home Adoption through Voice Control and Alexa,” which touched on the role that his company—specifically, the Echo with Alexa voice assistant—has played in getting consumers to so-quickly jump aboard the IoT train. Using voice control as a device and application interface, he said, has enabled consumers to interact with their smart home devices in a “more intuitive way” and could spell the beginning of the post-app era. Isbitski went on to discuss the limits of the technology and the role voice control will play as the IoT ecosystem of partners continues to grow.
“Amazon had a significant presence at CES 2016 in promoting its Echo/Alexa, which is helping push smart home into mass-market consciousness. Comcast XFINITY is in the top three of security providers in the U.S., behind ADT and AT&T, which highlights the disruptive influence of service providers as they’ve entered the security markets with IoT solutions,” Sikes said. “The first day of CONNECTIONS provides an informed overview of strategies to engage consumers and the trends that bought us to this phase of the connected home, with companies like Ericsson discussing their connected car strategies, Samsung sharing plans for VR, and Intel emphasizing the importance of privacy and security safeguards in the smart home.”