Catching Up With...: Cleerline Technology Group
TI: Can you provide a broad perspective of where you feel the custom integration industry is headed in the next year – and whether you think business has turned a corner for most integrators?
D’Addario: The short answer is the residential AV market has changed and it will never be what it was. The technology has changed, the pricing has changed, everything has changed, and if you haven’t realized that yet, than it’s only a matter of time. Apple, Microsoft, Google and Samsung are changing the playing field as you read this. Convergence is truly here. Four years ago, I had an Xbox and DVD player in my living room and it took up a shelf in a bookcase. Today I have an Apple TV and it’s the size of two packs of cigarettes sitting next to each other. This is only a small example of what is on the horizon. We are in continuous discussions regarding the use of our fiber in next-generation building architectures. The reality is that convergence isn’t about datacom and AV merging, it’s about security, lighting, AV, data and telephony, all converging on one network, and being installed by one discipline instead of five. The installation will be more efficient, the technology will be more efficient, the bandwidth will be superior, and in the end the products will be more stable and serviced at a higher level. Which industry is going to take the lead on this, that’s anyone’s guess. Is this happening in the next year? Not likely, but we’re seeing signs that it is happening, and it will accelerate within the next two to five years.