CES 2019: Sony Spotlights 8K LCD, New 4K OLED Intros
A Sony MASTER Series Z9G 8K TV, at the company's CES booth
CES 2019 provided Sony Electronics the forum for the showcasing of a myriad of technology innovations – among them, their inaugural 8K TV models: the MASTER Series Z9G 8K “super-sized” 98-inch and 85-inch LCD TVs.
They feature the company’s X1 Ultimate picture processor, optimized to handle the 33 million pixels of 8K, and 8K X-Reality PRO, which effect picture sharpening of upscaled non-8K images to closer to true 8K quality, according to the company. The sets also feature Backlight Master Drive, a full-array LED backlight technology that combines independently controlled LED modules tuned for 8K. The sets also support HDMI 2.1, which in turn supports 8K resolution and 4K High Frame Rate in a single cable.
Audio features include Acoustic Multi-Audio sound, from four front-facing speakers:
two on the bottom and two on the top, so that the sound comes from the screen and not from where the speakers are located. ATV Center Speaker Mode is a control option; it can turn the TV into the center speaker of a home theater system. The sets also feature a Netflix Calibrated Mode, which brings the Netflix content creators’ vision in line with the display capabilities of the TV. Also a feature: IMAX Enhanced, which makes for an immersive at-home experience akin to that available in IMAX theaters with IMAX Enhanced-endowed software.
Dolby Vision and Dolby Atmos are other sound enhancements, and the sets’ Android TV with Google Assistant lets viewers talk their viewing preferences to the TV.
A new Sony MASTER Series A9G OLED TV
New Sony OLED 4K Models
Also highlighted at the Sony booth: the new A9G Series 4K HDR OLED TVs. They will be available in 77-, 65- and 55-inch sizes. Featuring a wide viewing angle, the sets’ over 8 million self-illuminating pixels are individually controlled by the X1 Ultimate picture processor. In addition to the processor, the A9G has Pixel Contrast Booster for more color and contrast in bright areas. The processor is said to improve SD and HD content to near-4K HDR quality. Their sound also benefits from Sony’s Acoustic Surface Audio+ technology, with the sound coming from the entire screen; a TV Center Speaker Mode provides the option of using the TV as the center speaker.