CES 2019: Hisense Bows Next-Gen Laser TV, Shows ULED XD Technology
The latest iteration of the Hisense laser TV
The 120-inch 100L7T 4K RGB TriChroma laser TV was among the introductions by Hisense at the 2019 CES. It features a built-in TV tuner and the company’s proprietary X-Fusion Laser Light Engine combining three independent lasers. The system is being released with built-in 100-watt Harman/Kardon audio and an ambient light rejection screen. It projects a 3,500-lumen picture, and offers response time of 32 microseconds to refresh 8.3 million pixels. It uses a TI DLP chip and also includes Alexa-enabled voice assistant technology.
The company’s Xiaohang (Shawn) Ma, VP of Hisense Electronic Information Group, says the system is rated for 25,000 hours’ use, and that the picture quality is “better than OLED displays.”
He added that the long-term strategy for laser TV for Hisense is to go both larger and smaller; under development is a 150-inch laser TV system, and at the company’s CES booth, a 70-inch prototype was being shown. Ma also said that Hisense has achieved the #4 position in global TV manufacturing.
The Hisense U9F 4K TV
Meanwhile, the company showcased its newest premium Quantum Dot 4K flat-panel model: the 75-inch U9F, offering 2,200 nits peak brightness and more than 1,000 local dimming zones; it is due out in Spring, says the company’s David Gold, VP of Consumer Electronics for Hisense USA, at $3,499.99.
Also in flat-panel TVs, the company demo’ed technology that Ma said would inform “the next evolution” of its ULED TV line: ULED XD (for Extreme Detail) which he said can achieve OLED TV quality “at a much lower cost.” According to Hisense, the dual-cell ULED XD pane layers a 1080p module that displays a grayscale image between a full-array LED back light and a 4K module that displays a full-color image; it can achieve 2,900 nits peak brightness.
Gold also provided an overview of Hisense’s market performance in the U.S., saying the brand grew 63 percent in 2018 in sales year over year from 2017. He cited the NPD Group as having tracked Hisense as the fastest-growing TV brand among the top 6 brands in the U.S.
Hisense is also combining ULED technology with the Roku TV platform in several other of its TV models, as well as leveraging partnerships with both Amazon and Google, by building their voice assistant technology into TVs. “Our 2019 focus is on premium quality, inside and out,” he said.