One Voice: Trailblazing Times
Certain individuals and companies are rising above today’s challenges, changing the way they have done business for possibly decades. As we progress through and eventually emerge from these most difficult times, it will be interesting to look back in a few years and pinpoint what was done, how and by whom, to not only survive but succeed.
Our own CEA Line Shows, produced with CEA, were a huge hit in New York City on June 10-11. Check out the Letters section (page 12) and Our People (page 16) this month for attendee feedback. And while industry giants such as Mitsubishi, Monster and Toshiba showed off their new lines, there were scores of other entrepreneurial companies there with great ideas and products that are poised to take off because of their creativity, designed to become “that hole in the market” product.
The momentum continues to roll with CEDIA EXPO—and the organization’s 20th anniversary—just a few months away, (See Carol’s Publisher’s note below). Atlanta is ready for us, as I discovered on a press trip to the city in May, where emerging opportunities, strategies, education and products will be Sept. 10-13. (See more starting on page 34.)
Let’s also not forget about the creative marketing and sales ideas and social networking communication that are playing huge roles in your businesses today. A few weeks ago, many wondered about the value of a communication tool such as “Twitter.” After the election protests in Iran and the unheard of you-are-there-realism communicated via Twitter, the communication device has proved its value and importance in ways many of us could not have imagined. Indeed, it’s been said that Twitter didn’t save Iran, but Iran saved Twitter.
In the months ahead, we will explore the various ways our industry—and other industries—are using social networking media to promote, communicate, engage and master their customers and businesses in this rapidly changing world.