Celebrating 35 years of Monster Cable
Head Monster Noel Lee is “Going Retro” and leaping forward at the same time. The standing-room-only Monster press conference revealed his ongoing commitment to the headphone market, a stellar new lineup of partnerships, and plans of bringing back the legacy Monster M Series including products such as the M 2.2 speaker cable and heavy
Lee was quick to point out that the last 35 years have seen 300 Monster legacy patents throughout the world, but the best is yet to come. “Monster is a platform for creativity, innovation, and collaboration and the Monster legacy going forward is all about ‘Pure Monster Sound’,” Lee said. “Our audio quality gets us closer to the music with greater transparency so you can hear every note and every detail of every instrument.”
Lee continues to forge new and impressive partnerships with leading celebrities and brands. Two leading celebrities were on hand to explain their partnerships: Nick Cannon and Shaquille O’Neal.
Cannon’s “N-Credible Monster Partnership” includes scores of appearances and endorsements for this musical content creator, including America’s Got Talent, #Best Yourself Honda Commercial and The Queen Latifah Show.
“I’ve always loved the Monster quality and style and I feel Noel is passing the baton on to me and saying ‘run with it’,” Cannon said.
“Working with these great Monster headphones is a wonderful way for the kids to get into music DJing and other musical pursuits.” Also announced was Monster entering into producing TV shows. “‘Powered by Monster Productions’ is going to be way more than just product placement,” Cannon added.
O’Neal was all about the high-powered
portable wireless speakers, quipping “Size
The Monster DNA over-ear headphones were announced as offering definition, clarity, Pure Monster Sound and a host of new fresh colors. The 24K Lifestyle branded headphones are centered around an inspirational theme so kids get motivated to achieve by one of the hottest MCs in the rap business, Meek Mill.
Other impressive partnerships included Adidas: “Music has always been a part of the Adidas lifestyle and heritage all the way from Bob Marley through Madonna to today. Monster and Adidas share the same values, both companies have a legacy with charismatic leaders that know how to bring their brands to market.”
The UFC (Ultimate Fighting Championship) partnership with the Monster Octagon headphone aligns because, “Fighters need music throughout their day-to-day existence ... from training to traveling and amping up before a big match ... music adds intensity to the event.”
The WPT (World Poker Tour) partnership is the only televised sporting event where players use headphones throughout the game. Monster will receive unprecedented media coverage going forward. •