New White Paper From CEDIA
CEDIA's Best Practices Action Team has released a new inbound marketing white paper, in order to provide CEDIA member companies and other professionals with "framework for understanding the concept of inbound marketing as well as the basic structure of an inbound marketing campaign."
The document can be downloaded through CEDIA Crosspoint. It is free for CEDIA members and available to non-members for a small fee.
"Inbound marketing can enable our electronic systems contractor members to establish a modern, cost-effective marketing program," simpleHome's Mark Komanecky, who developed the paper, said as part of the announcement.
"The Internet is used more and more by homeowners, architects, designers, and home builders to learn more about home technologies and identify qualified design and installation professionals. All electronic systems contractors should consider using inbound marketing as part of their overall plan to help drive growth for their businesses."