CEDIA Sells Tradeshow to Emerald Expositions
Emerald Expositions has acquired CEDIA’s annual tradeshow.
The tradeshow, which features five days of networking, brand exposure and product launches, is targeted at the home installation community. Emerald Expositions operates b-to-b trade shows in the United States, including the National Kitchen and Bath Association show.
CEDIA, short for the Custom Electronics Design and Installation Association, will use this year as a transition year, working alongside Emerald Expositions for the 2017 trade show, which will take place September 5-9 in San Diego. Moving forward from this year’s show, CEDIA will continue to endorse the show and work on the educational programming and CEDIA awards at the event, with Emerald taking over all other operations.
“Emerald acquiring and consequently taking over the operational responsibilities of the show will allow CEDIA to reallocate staff resources to programs and initiatives that will drive member success across the board,” said Vin Bruno, CEDIA CEO, in a press statement.
Bruno told CE Pro that the association has no intention of eliminating personnel and that the team will “re-invent themselves in other positions” after the sale is complete. "I would lose my marketing team for nine months [while they worked on the show.] They will now be free from the burden of the show," Bruno stated to CE Pro.
The financial terms of the agreement were not disclosed.