In the Event: People, Strategy, Execution
Over 150 of the industry's brightest and most forward-thinking professionals attended the CEDIA Management Conference at the Rancho Bernardo Inn in San Diego, Calif., from March 9 though March 12. I was impressed with the number of first-time attendees and also newer electronic systems contractors that were present.
Kicking off the first evening, SpeakerCraft's Jeremy Burkhardt introduced guest speaker Judson Laipply, by saying: "Laughter creates an ideal setup for memory retention. We're six times more likely to remember something with laughter."
Laipply has his master's degree in an area of psychology called "emotional intelligence," and he is knowledgeable about how we are able to retain information when we're really angry or really sad, really happy or really excited. And because he's generally a happy person, he decided long ago to use comedy as a way to help his audiences remember what they learned from him.
"I'm here to get you to laugh and think. I want you to pause and let go of what you cannot control so you can focus on the choices you have in order to grow your business," Laipply said.
Crestron's Jeff Singer introduced Tim Costello, chairman & CEO of Builder Homesite, Inc., and said: "We all work hard every day, every one of us is very busy, but if you do not take the time to step back and re-access your business, you may not have a business."
I've seen Costello speak before, and I find that his two-hour presentations pass in the blink of an eye. The data he has at his fingertips about our industry and the future of the various segments of our society in general is riveting.
While there are certainly sobering facets to his presentation. It is important to remember that there are huge opportunities for the channel. For example: Architectural billings of $5 million+ homes are on the rise and $1 million+ home sales were up 19 percent in 2010.