Members of the integrator community are pretty savvy when it comes to finding information about new products and technology. Not so easy for them is finding information about how to handle organizational challenges like marketing, or strategic planning. That’s where Marilyn Sanford, a CEDIA fellow and long time owner of La Scala—a Vancouver-based system integration company—decided to step in.
Sanford and fellow CEDIA fellow Leslie Shriner, from the Shriner Group, and several investors announced this week the launch of b3pro (building better business), a new online membership site where integrators can access information about myriad services. The site promises to be a “one-stop-shop” for all non-product-related business services, like website design, digital marketing tools, business and proposal software, sales tools, accounting services, labor management tools, network design support, remote network monitoring, strategic planning and more.
Sanford, who two years ago started LincEdge—a software solution for managing the peaks and valleys of labor utilization—said the idea for b3pro was born out of the struggles she experienced first-hand as a lone service provider trying to catch the attention of busy integrators.
“It was always frustrating for me as an integrator to find the right service providers. I was never sure I had researched them all,” she said in a statement. “Then, as a Service Provider myself, I felt the frustration from the other side. It made me think there must be a better way.”
b3pro offers two levels of membership: Ignition ($9.95 per month, or $100 per year) and Launch ($39.95 per month, or $450 per year). The Ignition level provides members access to the business library webinars, and group deals on non-industry specific services. Ignition members can also purchase business development programs at a discounted level. For Launch members, they’ll receive discounted rates from all b3pro Service Providers, free access to webinars, access to Shriner’s new 12-month program “Running Your Business by the Numbers,’ and quarterly 30-minute one-on-one phone sessions with an industry expert advisor to discuss issues and prioritize needs.