CEDIA Expo 2018: Olibra’s BOND Expansions Making Waves in Industry
The BOND system, originally created by Olibra as a way to make existing ceiling fans “smart” via remote control, has broadened both its control universe as well as the avenues through which it is making its technology known to consumers, said Daria Fox, marketing project leader, at CEDIA Expo 2018.
In June, the company announced BOND’s ability remotely to control indoor and outdoor fireplaces, through a simple mobile app update.
The $99 BOND, working via IR or RF remote control devices via Wi-Fi, requires no additional wiring and sets up through a mobile app, remembering remote control signals and also providing multiple functionality and voice control capability via Amazon Alexa and Google Assistant. Additional integration is possible with SmartThings, Nest, Ring and Ecobee, via IFTTT applets. One BOND is capable of connecting up to six devices within a 2,500-square-foot home.
Fox explained that the company is refining its in-store strategy beyond passive and unpowered end caps to help clarify to consumers what BOND does. “Our product needs to be explained. That’s the challenge,” she said.
She told us that BOND’s story will be told on HSN at the end of September, and has already been told on Amazon Live Stream – both venues giving great viewer exposure not merely to the BOND’s capabilities but also for the broader purpose of educating buyers to the resulting energy efficiencies and conservation achieved through the use of ceiling fans.
The company is also planning to work with integrators and designers to encourage bundling the BOND with a ceiling fan purchase when they are at the planning stage with their clients in specifying what smart devices make sense to include in a home.