CEA: Tech gifts well top the charts during record-setting holiday season
New research from the Consumer Electronics Association found that 65 percent of all Americans—roughly 160 million people—are planning to purchase tech gifts this holiday season, a steady increase over last year, according to CEA.
In its 22nd Annual CE Holiday Purchase Patterns Study, CEA reported that emerging technologies will continue to drive growth in the tech industry, with 33 percent of consumers looking to purchase an emerging tech product—like smart home devices, wearable devices, and drones—during the upcoming holiday season.
As for overall spending, CEA’s report said it is expected to increase 3.4 percent this year to reach $788.5 billion. Further, spending on tech gifts specifically is expected to grow 2.3 percent this year, reaching $34.2 billion.
"CEA's 2015 holiday forecast suggests the holiday shopping season that lies before us will be the biggest on record," Shawn DuBravac, CEA's chief economist and senior director of research, said in a statement. "Coupled with general holiday buying, Americans are showing a strong propensity for tech this holiday season."
When CEA asked U.S. consumers what tech products they most wanted to receive as a gift this holiday season, here’s how they responded:
- Videogame consoles
As for what tech items will be the most gifted, CEA’s list looked a little different. The association expects headphones and earbuds (28 percent and 27 percent of consumers respectively) to be the most popular tech item given during the 2015 holiday season, followed by tablets (26 percent), Bluetooth speakers (25 percent), smartphones (24 percent), and notebook/laptop computers (25 percent).
And when it comes to tech accessories, 58 percent of consumers said they plan to purchase them as gifts this year, according to CEA. Videogame accessories are expected to see the biggest increase in popularity among shoppers, with 23 percent saying they’re likely to purchase them, up from 17 percent last year. Three new categories of accessories being tracked this year by CEA include digital toys and video game figurines (21 percent), selfie-sticks (9 percent), and action camera accessories (7 percent).