CEA Research Summit: CE, Retailing, Tablet PC Survey Stats
• Consumers who are more highly price-sensitive will tend to spend less.
• Customers are becoming more interested in the “green” aspects of CE; this could ultimately help to sway purchasing behaviors.
• The way for retailers to cope with the trend of consumers collecting in-store retail competitive pricing information is to embrace consumers’ empowerment, get onboard with in-store connectivity to enable demonstration, and create an exciting, open salesfloor.
• Amazon.com is winning more purchase dollars of Best Buy and Walmart CE shoppers. “Dealers need to be aware of the cross-shop,” said Voyer, and need to build an online presence beyond a web site, employing social media and videos, added Koenig.
CEA’s Ben Arnold, senior research analyst, and Chris Ely, manager, industry analysis, gave an overview of the tablet market. Arnold led the data summary by noting that at the 2011 International CES in January, more than 100 tablet models were trumpeted as destined for market introduction by suppliers. Ely, at the conclusion of the summary, predicted that even with significant unit sales growth and a high rate of tablet adoption, “probably fewer than 100” would arrive on salesfloors in the immediate future. Some highlights from the presentation:
• By the end of 2011, worldwide tablet adoption will reach 42 million, up from just 16.6 million in 2010.
• In the four-quarter span from its market launch, Apple’s iPad outsold the iPod for that product’s same initial market launch period fiftyfold, and outsold the iPhone fourfold for the same inaugural stretch.
• In 2011, 88 percent of households own PCs while 18 percent own tablets. In 2010, 85 percent owned PCs while just eight percent owned tablets.
• One in three non-PC-owner households expects to purchase a tablet (six million households). “This is significant for a category virtually non-existent 18 months ago,” remarked Arnold.