Catching Up With... The Meridian Sooloos touchscreen interface
CR: Meridian has always touted the “system approach.” Tell our readers about the philosophy behind this approach, and how it works within the market.
PW: While all Meridian products can be purchased and used separately, their performance is optimized and streamlined when used within a Meridian system. The luxury, design-conscious and high net worth consumers all want to benefit from technology, and not be burdened by it. They’re typically not “into the gear,” but into the experience of enjoying home entertainment.
Meridian’s unique technologies allow us to do away with all the traditional boxes, cables and complex installations. All you have to do is to plug the power cable into a wall, run a Speakerlink cable, and you’re done! Our user interface, whether on our Control device or an iPad or another third party control system, are all simple and fun to use. Again, we’re not burdening the consumer with technology, but instead allowing them to benefit from it while offering best-in-class performance. and enhancing their home décor and lifestyle.
CR: What categories do you see driving the audio market right now? In which areas do you see future opportunities?
PW: Meridian’s Digital Media Systems have clearly delivered incremental growth for our dealers. This is a great category, which offers real solutions to consumers. It simply enables the user to have access to virtually all the music in the world, and makes your music truly interactive.
CR: What advice can you offer our readers for surviving and ultimately thriving in this new market landscape?
PW: Think outside the box, network and cross promote. I see too many of our business partners going back to the same well of consumers over and over again. We all need to expand and develop a new consumer base. Personally, I believe the greatest opportunity is with high net worth consumers. This is the segment of the population that is spending money, and lots of it. To achieve this, you need to work outside your existing network.
I know one Meridian retail partner that had a “luxury” event in his facility. He cross-promoted with a local jewelry store, high-end car dealership and restaurant. Every detail of the event was executed with the luxury buyer in mind. Targeted attendees were the combined network of those parties involved; thus, introducing Meridian products to a whole new audience. The event was a huge success. Think about cross promoting with other luxury complimentary brands. Combined, you all have a stronger appeal and presentation, and can refer business back to each other. CR
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