Catalyst AV Easy Access Distribution trainings featured two industry veterans
On Tuesday, Catalyst AV held its Easy Access Distribution training event in Burlington, Massachusetts, for its members. The event, which will be held again on Thursday, March 17 in Trumbull, Connecticut, featured two industry veterans who offered their expertise to attendees: Kaleidescape’s product evangelist Dave Donald, and Atlona’s director of field training and technical sales Ken Eagle.
“Successful training events do not happen by chance,” Catalyst AV Board Member and Easy Access Distribution’s Steve Presti said in a statement. “They have to be well thought out, planned in advance and communicated frequently to your customers to keep the training events on the front burner. We had over 45 attendees in Massachusetts and we are looking forward to Connecticut.”
Some of the keys to the success of training events, Presti said, are focusing on key lines that make a difference, including keynote speakers that excite the audience are enthusiastic, and product knowledge, understand system design, and can offer solid sales advice.
“Every customer has to walk away from a training with something they did not know before they attended,” said Presti. “Make that happen and your training events will be filled with dealers who want to work on their business and understand the power of knowledge. That element of your business can’t be line listed!”
Added Kaleidescape’s Donald, “We had a very high caliber of attendees. There were owners, decision makers, and an intelligent and informed group that asked the right questions. With two trainers there for the day, there was plenty of time to cover the right material in a relaxed environment. I cannot say enough about Steve Presti and his team. I only wish other groups would step up and put on such professional, high caliber dealer trainings.”