Catalyst AV Distributor New Members Report Fantastic Q4 Growth
The Catalyst AV Distribution Network, 13 independent distributors serving the residential and professional AV channels coast-to-coast, is enjoying a banner Q4.
Said new Catalyst AV member Sami Al-Saadi, Just in Time Distribution, Inc., Michigan, “Since we joined Catalyst AV earlier this year, our business overall is up 25 percent to 30 percent; we are beyond thrilled! I would go on to say that Catalyst AV has put me in the business of mounts, bulk wire, and racks! With one of our largest growth areas with Rapid Video Mount.”
Added another new Catalyst AV member Jeff Hedden, Mid-State Distributing Co with locations in Iowa, North Dakota and Nebraska, “We are experiencing great growth in Q4 this year as a Catalyst AV member over last year. This is in our CI and home automation product categories, with new products coming in through Catalyst AV. We are offering a much stronger sku mix now with products that our expanded dealer base needs.
“I think the two areas where we are adding focus and push through the end of the year are Nest, Ring and eero product offerings, these categories are having a good uptick in Q4 and this will be our first season offering them.
“By joining Catalyst AV, our knowledge base has really grown. Products in the fiber space were very foreign to us, so we have been using the tools provided by Catalyst AV to help increase our knowledge of how to assist customers in this growing arena.”
Explained Helge Fischer, Catalyst AV Executive Director, “One of the key purposes of the Catalyst AV Network is knowledge sharing amongst our members. It benefits the established membership to get new members into the group, they bring fresh experiences, inspiration and contacts to our existing members. We are very focused on making sure the membership at large benefits. We have two general in-person meetings a year, and the next one in Dallas will focus on, ‘Best Practices’. Our established members and our newer members will discuss what we are doing correctly and proceed on implementing where we need to improve and establish new guidelines for success.