California Audio Technology MBX Conference Hits the Right Notes
The California Audio Technology MBX two-day conference for CAT elite dealers and manufacturer partners brought out the most successful folks in the custom integration industry. “The best of the best,” Brian Barr, CAT CEO and co-founder, said of the attendees thatparticipate in this coveted event.
“We have close to 150 CAT MBX members and our conferences usually start off with 50 dealers during the two-day event and then during the evening the crowd swells to over 100.”
This year's meeting was held at historic Raleigh Studios in Hollywood, one of the oldest working film studios in the world, where CAT has offices adjacent to Best Practices Laboratory for Entertainment Technology (BPL), an independent, non-profit technology facility.
“Our approach is car audio on steroids. Our job is to bring world class audio into amazing environment with speakers and electronics that you cannot even see. We make the impossible possible," Barr said. "We're an engineering company first and manufacturers second. We offer tremendous value for what we do, we are a time and materials engineering company and to the affluent that is the same way they are used to spending money for theirmarble countertops, so they get us.”
“Our components are in some of the best recording studios in the world we need to take that technology and incorporate it seamlessly into the home, yacht, aircraft. We are manufacturers of DSP, grilles, drivers, enclosures..and feature an open-based platform in our electronics so you can slot in upgrades for a couple of grand instead of having to buy all new electronics every couple of years.”
The conference included speakers from some of the the major CAT partners, including Joaquin Rivera of Stewart Filmscreen, Morris Kessler and Jeff Hipps of Amplifier Technologies and Kim and Alvin Hellemans from Cineak seating.
Related story: Highlights From the CAT MBX Conference