C Spire Ready to Rescue Consumers From Set-top Box Purgatory
C Spire TV leaves the world of outdated hardware behind and delivers all the features consumers love about cable TV in a convenient and simple app designed to run on today's most popular streaming devices from Amazon, Apple, and Roku as well as Android and Apple tablets and smartphones.
The service eliminates the need for customers to outfit every TV in their house with a set-top box, saving several hundred dollars a year in rental fees. Because it's app-based, C Spire TV allows customers to watch their favorite content on any screen in the home.
This app-based flexibility is designed to support the many new ways customers are consuming content, according to Ashley Phillips, general manager of C Spire Home. "It's about time TV evolved from cable's ball and chain mentality rooted in a bygone era," Phillips said.
The new service is integrated with the Amazon Echo voice assistant and a custom C Spire TV Alexa skill so customers can search, discover and even change channels using their voice. "For us, new technology is only as good as its potential to improve the lives of customers. We live in a golden-age of TV content, and thanks to C Spire TV, customers will finally have a platform to do it justice," Phillips said.
To go along with the shift in how customers can watch TV, C Spire TV is making a paradigm change around when they watch video entertainment, Phillips said. Thanks to the power of the C Spire cloud, most shows, including local broadcasts that aired over the past three days, can be viewed with the Replay TV feature.
Pair that with a powerful cloud DVR service and customers will have an easier time than ever before keeping up with the shows they love, according to Phillips. Which is important because, unlike over-the-top TV providers, C Spire TV makes no compromises on the channels offered. Everything available on a normal TV service will be available to watch through C Spire TV. HD is included at no extra cost.