Business Chops Tip #98: What¹s Your Team¹s Acoustics IQ?
Systems designers and integrators worth their salt design audio systems by assessing and treating the acoustics environment. Unfortunately, this capability is under-promoted in end-user markets, whether residential or commercial.
This leaves the door open for less qualified systems providers, DIYers, and box sellers to compete on price. Knowledgeable audio integrators who understand acoustics and factor them into the systems design separate the pro¹s from the want-to-be's.
The challenge in the markets is to make a compelling, easy-to-understand case for excellence in audio design as a "product." Is your firm promoting the value of acoustics knowledge in audio systems design?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.