Business Chops Tip #97: The Art Trend Spotting: Are You Keeping An Eye on the Whole Landscape?
No industry is an island. Many of the trends in our industry are related to similar patterns in other industries and to regional and worldwide dynamics at large. Astute trend spotters keep their scopes wide and also follow trends in industries outside their own. Any patterns of economics, technology innovation, manufacturing, or consumer uptake of media relate to our industry.
Over time, watching trends illuminates interesting deviations from patterns, too. These could be either just "outliers" or hints of future changes. A comprehensive view reveals what's probable and what's exceptional. How focused AND wide is your lens on the market?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.