Business Chops Tip #95: Is Simplicity the Next "Wow" Feature?
Life has become more complex for everyone. From navigating through the forms involved in what should be simple transactions like renewing auto insurance or making a retail purchase ("may I see your club card?"), more is required of the consumer at every turn.
This is both a challenge and an opportunity for our industry. Integrators that make the spec'ing, decision making, installation, and systems operation processes clear and simple have an edge in both the residential and commercial sectors. This requires elegant engineering at the manufacturer and integrator levels. How well does your firm provide the emerging value of simplification?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.