Business Chops Tip #94: Can You Overcome the "Good-Enough Audio" Obstacle?
The days are over when end-users had to pay a huge premium for even "good" sound and incrementally more for outstanding sound. Today¹s listening public is tuned to the "good enough" standard. But "step-up" audio in many markets is gaining value recognition.
This is an opportunity for integrators to educate their customers on the benefits and noticeable differences of excellent audio. For residential end-users, audio entertainment content is more enjoyable with better expression and wider dynamic range. In commercial venues, quality audio yields increased intelligibility and less stress on the listening public. How well does your firm promote audio excellence?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.