Business Chops Tip #88: Do You Have Built-In "Brand Police"?
A brand is a symbol that causes your customers to connect with you in a positive way. Every communication, written, spoken, and graphic, coming out of your firm reflects your brand.
Targeted brand messages as well as incidental staff communications should bring to mind high quality and unique characteristics that differentiate your company and its products from competitors.
Companies with strong, successful brands, make a constant effort to self-monitor all interactions, whether print, on the phone or in person. What the brand represents needs to be part of everyone's "DNA." Are you monitoring the full extent of your brand message?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.