Business Chops Tip #84: Is Mass Notification Coming Home?
Last week's tragic events in Boston are a wake-up call to the value of mass notification systems. The industry's mantra of "inside, outside, and at-your-side' for integrated warnings and real-time information in rapidly evolving emergencies is expected in large public facilities. More challenging are outdoor spaces like marathons and neighborhood lock-downs.
Last week, "at-your-side" notification extended to "in-the-home" with citizens holed up awaiting instructions and updates. Our industry plays major roles providing these systems, and now that "home" is part of the equation, we can truly say mass notification has crossover implications. Are you keeping up with this "uber application?"
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.