Business Chops Tip #80: Are You Addressing the Full Potential of the Worship Market?
When we think of the worship market, it¹s easy to picture a sanctuary or worship space fitted out with a robust AV system for live performance and playback. Increasingly, however, these rooms are rivaling A-list performance venues. Yet house of worship facilities also include a wider range of opportunities for applications that span our industry's broader markets.
Within the sanctuary the applications of recording, broadcast, and assistive listening are growing. Portable PA also has multiple uses inside and outside the building. Throughout the facilities there are classrooms, boardrooms, and offices. Is your firm looking beyond the sanctuary in the worship market?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.