Business Chops Tip #36: Getting Into Commercial Digital Signage
Does your systems integration work cross over into the commercial sector? If so, do you offer digital signage solutions? There is no doubt digital signage is hot now.
The digital signage industry is widening its own lens into the broader concept of "out of home digital media." Systems contractors with an understanding of content, perspective on the breadth and specificity of the 8-12 digital signage sub-applications, and knowledge of how, where,and why end-users access content have a competitive advantage. This application is vast and multi-faceted. Understanding its full spectrum helps your firm narrow its focus on specific market niches.
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.