Business Chops Tip #30: Does Your Commercial Market Business Take You to Church?
If your commercial work includes the worship market, you understand the unique skill set needed to deal with the oft-times unforgiving architecture obstacles. Worship spaces of all architectural styles, sizes and types are multi-media rich AV environments, and increasingly, live sound and video applications play important roles in these venues.
Contemporary music performance now occurs in even highly conservative congregations. Expert house of worship integrators are up on the products, the
integration/networking, the range of live AV applications, and the skills to train the end-user operators. How current are your live sound and video chops for this robust and demanding worship market?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their ³chops²: those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.