Business Chops Tip #139: Is Your Design Expertise a Key Differentiator?
There is no more dramatic example of the expertise needed for excellence in integration of installed AV systems than audio design. Sure, the gear itself plays a vital role, but it only functions optimally within the greater acoustic context of the space.
Applying acoustics knowledge to evaluating, diagnosing, and treating the room where the media system will be installed differentiates true custom integration from box sales. Likewise for video, the lighting environment factors into the design. Great integrators address the dynamic visual and auditory elements of each unique home, and view this
integration as a key differentiator of their "product."
Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops," those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.