Business Chops Tip #134: Do Your Manufacturer Suppliers "Get It"?
For custom retailers, "the system" is the product. Individual brands of gear, while important, play supporting roles to the "brand" of the systems provider. If an individual component of the system fails, it¹s the dealer that the customer goes to first for "making good on it."
Contractors in the field assert that even among the manufacturers who are excellent at replacement/repair service, most don¹t fully appreciate the potential for long-term damage to the dealer's brand reputation. The manufacturer suppliers who DO ³get it² are the ones that get out into the field, regularly visit project sites, and understand dealers' challenges.
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.