Business Chops Tip #131: What If Your Decision Doesn't Feel Right?
How many times has this happened to you? You and your team are making plans for a product launch, promotion, or similar high-stakes business development project. You've done the competitive analysis, run the numbers, signed off, and are ready to go.
You implement the program and it bombs. It suddenly went from "looks good on paper" to "crash and burn." Then someone says, "I knew it wouldn't work‹it didn't feel right." The "feel" of a critical project is just as important as all the objective rationale. If it doesn't feel right to you, it¹s time to do more planning.
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.