Business Chops Tip #127: Would You Buy From Your Own Company?

"Customer Experience" is an attribute of amazon.com that keeps 'em coming back. How you view that experience in your business may be different from how your customers do. For example, you may think that everyone knows about home theater and don¹t provide seating in your demo room.

Put yourself in the customer's position. They are looking for convenience, performance, selection, value, status, and the ³feel² factor. Buying from you has to feel right or they won¹t do it. Tip: Ask yourself if you would buy something from your company. If the answer is ³It dependsŠ² you may have a problem.

Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.