Business Chops Tip #124: Do Your Systems Proposals Accurately Represent Your Brand?
Whether you are selling systems to individual or institutional customers, crisply written and accurately presented proposals are opportunities to establish your firm¹s competitive advantages.
Proposals also serve as calibration instruments to make sure you and your client are aligned on expectations. High quality proposals are a vehicle for differentiating your firm from the competition. Winning proposals have clarity and the right balance of detail and succinctness.
Adroit use of headings, underlining, and bullets can aid in illuminating the project scope and specifics. Every document coming out of your company reflects your brand, and proposal are key in asserting your value.
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.