Business Chops Tip #119: Content Explosion: Distraction or Driver?
Systems integrators focused on the digital signage market rally around the maxim that content is king. But the explosion of content through proliferating media delivery choices also fuels demand for ubiquitous AV systems across all commercial and residential markets. Increasingly, media selection is a form of personal expression, and content travels with the individual "inside, outside, and at your side."
Has system quality taken a back seat to convenience for accessing content? Savvy custom retailers educate their clients that media consumption is much more enjoyable everywhere with high quality systems. "Everything all the time" is good for our industry.
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.