Business Chops Tip #114: Are You Versed in Content Management for Your Digital Signage Jobs?
AV integrators are increasingly involved in design and installation of digital signage systems in light commercial enterprises. Knowledge of networking, connectivity, and video are essential skills, but so is understanding of AV content programming in commercial environments.
Digital signage content management software is user-friendly and allows for drag-and-drop programming for the commercial enterprise. Software programs
are products themselves and are critical elements of digital signage systems. Integrators who are knowledgeable and versed in content creation products have a clear advantage in the expanding digital signage market. As a custom retailer, have you factored content management into your digital signage jobs?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.