Business Chops Tip #111: Are Your Sales Manners As Good As Amazon's?
Talking to both custom retailers and their customers, we hear an unfortunate recurring complaint. Basic business manners are weak industry-wide.
Acknowledging the exceptions, many dealers are frustrated with their vendors. No return phone calls, no explanation for backorders, vague distribution policies.
Too many end-users feel the same way. The polar opposite is amazon.com. The company offers 1) a welcome every time you visit, 2) fast and simple product selection, 3) good and bad product reviews, 4) prompt order acknowledgement, 5) shipping status reports, and 6) a big thank you for your business. Are your sales manners on a par competitively?
Author's Note: Creative and technical professionals (from musicians and actors to designers and engineers) rely on their "chops": those skills and techniques that they use to be successful on the job. Stiernberg Consulting coined the term Business Chops to encompass those skills, experience, and tactics that you rely on to be more successful. Whether you are a dealer, manufacturer, distributor, rep, or design firm, this series includes tips and techniques for optimizing sales, profits, and growth of your Custom Retail business.